The conversation around alcohol consumption is undergoing a significant shift. By 2025, the burgeoning movement of "sober exploration" is expected to be far more mainstream, encompassing a diverse range of individuals – not necessarily those battling addiction, but rather those questioning their relationship with alcohol and seeking alternative l

In 2025, the sober curious/sober lifestyle/alcohol-free movement has fully blossomed into a cultural phenomenon. Gone are the days of feeling like an outlier for choosing to abstain from alcohol; instead, it's becoming increasingly normalized/accepted/commonplace. From vibrant sober bars and restaurants to innovative mocktails/non-alcoholic beverag